MarginfulPricingStart free

To know is to grow.

Know what you really keep from every sale

Marginful turns your Shopify orders, costs and ad spend into true profit — and tells you what to do about it.

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Shopify is a trademark of Shopify Inc. WooCommerce is a trademark of Automattic Inc. Marginful is not affiliated with or endorsed by either.

A shop owner smiles at her phone in her clothing studio, between shelves and packed orders.
This month
Sales$ 214,600
All costs$ 166,280
Ad spend (included)$ 29,800
Net profit
$ 48,32022.5% margin
Orson insight

Moving 10% of ad budget to Google could add about $ 2,900 a month.

Illustrative scene · demo store figures

Overview

Profit, what changed, what needs you.

Marginful Overview screen on a laptop and a phone, with demo store data

Demo store data

Find out how Marginful fits your store

Marginful reads your products and switches on extra tools for your kind of business.

Who it’s for
Available

Optical & eyewear

Profit on prescription frames and lenses, lens costs per order, and alerts when an RX sale loses money.

Marginful for optical
Available

Beauty & cosmetics

See which bundles, samples and refills really pay — and how much free gifts cost you per order.

Marginful for beauty
Available

Apparel & fashion

Profit after returns and exchanges, per size and per season, so you reorder what actually earns.

Marginful for apparel
Available

Subscriptions

What a subscriber is worth over time, and how long it takes to earn back what you paid to get them.

Marginful for subscriptions
Available

Wellness & supplements

Profit per bottle after the subscribe-and-save discount, bundle costs and free samples — and which products bring customers back.

Marginful for wellness
Available

Food & nutrition

Profit after chilled shipping, packaging and expired stock, so you know which products are worth the trip.

Marginful for food brands
Available

Jewelry & accessories

Profit per piece as metal prices move, after engraving, gift packaging and the returns that hurt most on high-value orders.

Marginful for jewelry
Available

Home & furniture

Profit after oversized shipping, damaged deliveries and returns — the costs that quietly eat a furniture margin.

Marginful for home & furniture
Available

Pet supplies

Profit after heavy, low-value shipping, and what a repeat customer is worth when food and litter run out every month.

Marginful for pet stores
Available

Electronics & gadgets

Profit after warranty returns, payment-plan fees and price matching — on margins where one return wipes out ten sales.

Marginful for electronics
Available

Baby & kids

Profit per age and size as children grow out fast, after returns, gift wrap and the stock left over each season.

Marginful for baby & kids
Available

Dropshipping & print-on-demand

Profit with the real supplier cost of every order, after fulfilment fees and ads — where margins vanish fastest.

Marginful for dropshipping

Everything you need to know what you keep

Every sale, every cost, every channel: one clear number for what you keep.

A store owner checks her phone at the packing table, next to an open box of knitwear.
Orson · Shipping

Offer free shipping just above your average order. Shoppers add one more item, and shipping stops eating your margin.

Shipping cost per order
BeforeWith the minimum
Illustrative scene · demo store figures

See next month before it happens

A forecast of profit and cash with a likely range, plus scenarios: what if prices, ads or costs change?

  • Likely range, not a single guess
  • Cash on hand, month by month
Try Forecast free

November forecast

$ 46K–$ 55K

+13% vs last 3 months
Net profit by monthNet profit grew from $ 38,900 to $ 48,320 over the last six months. The November forecast is $ 46,000–$ 55,400, most likely $ 50,800.$ 30K$ 40K$ 50K$ 60K$ 70KMayJunJulAugSeptOctNovDecJanTodayMay · $ 38,900Jun · $ 40,600Jul · $ 41,800Aug · $ 43,500Sept · $ 45,900Oct · $ 48,320Nov · $ 46,000–$ 55,400Dec · $ 46,900–$ 59,200Jan · $ 44,600–$ 59,300$ 48K
Net profit by month
May$ 38,900
Jun$ 40,600
Jul$ 41,800
Aug$ 43,500
Sept$ 45,900
Oct$ 48,320
Nov$ 46,000–$ 55,400
Dec$ 46,900–$ 59,200
Jan$ 44,600–$ 59,300
A store owner relaxes on his sofa and smiles at his phone.
Getting set up
  • Store connected
  • Orders imported
  • Add your product costs
Orson

Ask me why profit changed this week. I answer from your real numbers.

Illustrative scene

Orson is ready

Meet Orson, your AI CFO.

Ask about your profit in plain words. Orson answers from your store’s real numbers, shows how it got there, and can’t change anything in Shopify.

Explore with demo store data

Type a question or pick one below.

Meet Orson with my storeSee the weekly briefing

Authored sample answers about a demo store. Not connected to your store, and it never changes anything in Shopify.

Easy to reach us

Real people who know e-commerce numbers. Ask about setup, costs or what a figure means.

Email ushello@getmarginful.comQuestions about plansPrices, limits and the free planYour data and privacyWhat we read and what we never do

Start seeing your real profit today

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To know is to grow. Marginful — know what you really keep from every sale