Marginful
Explore the product
Profit
True profit per order, product and channel
Advisor
A weekly briefing with what to do next
Forecast
Next months' profit and cash, with scenarios
Costs & invoices
Product costs, expenses and supplier invoices
Marketing
Ad spend against the profit it brings
Orson
What Orson can and can't do
Works with Shopify
Connect in a minute, read-only
Plans for every store size
See pricing
Who it’s for
Optical & eyewear
RX profit, lens costs and RX alerts
Beauty & cosmetics
Bundles, samples and refills
Apparel & fashion
Sizes, returns and seasonal stock
Subscriptions
Repeat customers and lifetime value
Wellness & supplements
Repeat orders, bundles and batch costs
Food & nutrition
Cold shipping, expiry and waste
Jewelry & accessories
Metal costs, engraving and high-value returns
Home & furniture
Bulky shipping, damage and returns
Pet supplies
Heavy shipping and repeat orders
Electronics & gadgets
Thin margins, warranties and payment plans
Baby & kids
Fast-changing sizes and seasonal stock
Dropshipping & print-on-demand
Supplier cost per order
Sports & outdoors
Seasonal peaks and bulky gear
Pricing
Help & guides
Contact
Pricing
English
Sign in
Start free
Menu
Explore the product
Profit
True profit per order, product and channel
Advisor
A weekly briefing with what to do next
Forecast
Next months' profit and cash, with scenarios
Costs & invoices
Product costs, expenses and supplier invoices
Marketing
Ad spend against the profit it brings
Orson
What Orson can and can't do
Works with Shopify
Connect in a minute, read-only
Who it’s for
Optical & eyewear
RX profit, lens costs and RX alerts
Beauty & cosmetics
Bundles, samples and refills
Apparel & fashion
Sizes, returns and seasonal stock
Subscriptions
Repeat customers and lifetime value
Wellness & supplements
Repeat orders, bundles and batch costs
Food & nutrition
Cold shipping, expiry and waste
Jewelry & accessories
Metal costs, engraving and high-value returns
Home & furniture
Bulky shipping, damage and returns
Pet supplies
Heavy shipping and repeat orders
Electronics & gadgets
Thin margins, warranties and payment plans
Baby & kids
Fast-changing sizes and seasonal stock
Dropshipping & print-on-demand
Supplier cost per order
Sports & outdoors
Seasonal peaks and bulky gear
Pricing
Orson
Help & guides
Contact
Sign in
English
Start free
Docs
Get started
Concepts
Metrics glossary
Guides
Integrations
Billing
Security and privacy
Troubleshooting
Changelog
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Marginful Docs
How Marginful counts profit, every metric it shows, and how to set it up.
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Get started
Install Marginful on Shopify, run your first sync and set up your costs.
Concepts
How Marginful turns an order into net profit, line by line.
Metrics glossary
Every metric Marginful can show, with its formula and where it appears.
Guides
Step-by-step guides for setting up costs, targets, alerts, reports and your team.
Integrations
Connect Shopify, ad platforms, payment providers, fulfillment and shipping providers and accounting.
Billing
How Marginful is billed, what each plan includes and what happens as your store grows.
Popular
Net profit
Product costs
Plans and trial
What’s new
October 2026
Launch month: the profit engine, Today, Advisor, industry packs, Smart import, accounting import and new plans.
All changes
Need help?
Marginful Docs