Concepts
How Marginful turns an order into net profit, line by line.
Every screen, export, alert and AI answer in Marginful reads numbers from one calculation. These pages explain that calculation.
- Net profit — the full formula, from gross sales to net profit.
- Cost lines — every cost Marginful takes out, and where it comes from.
- COGS, payment fees, shipping, ad spend, operating expenses.
- Refunds and returns, taxes and VAT.
- Partial-day proration, currencies and exchange rates, attribution.
- Net profitThe full calculation from gross sales to net profit, and how order profit becomes store profit.
- Cost linesEvery cost Marginful subtracts, where the number comes from and where you change it.
- COGSHow Marginful chooses the unit cost of each product sold, and how cost history works.
- Payment feesHow Marginful calculates payment processing and marketplace fees for each order.
- ShippingHow Marginful works out what you paid to ship each order.
- Ad spendWhere ad spend comes from and how it is shared between orders and products.
- Operating expensesHow expenses such as rent and payroll are spread over time and across stores.
- Refunds and returnsHow refunds, restocks, return costs and cancellations change revenue and profit.
- Taxes and VATEach store's tax model, why tax is removed from revenue, VAT on costs, gift cards and the incl./excl. VAT switch.
- Partial-day prorationWhy today's fixed costs and expenses count only for the part of the day that has passed.
- Currencies and exchange ratesStore currency, reporting currency and the exchange rates Marginful uses.
- AttributionHow Marginful credits orders to ad channels, the models it offers and why it differs from platform-reported figures.