True profit. Predictable price.

Only volume. Starter, Growth, Scale and Pro all include every feature — ads, P&L, AI, Advisor, forecasting, multi-store, unlimited users, API & MCP. You choose by monthly orders across all your stores and by how many stores you connect. Pro has unlimited orders (fair use).

Every order your store processes in a calendar month (UTC), from every sales channel Marginful analyses — online store, POS and others. Test orders and cancelled orders don’t count. Refunded or returned orders do count, because they were processed. Orders from all the stores on your plan count together.

Nothing stops. A temporary growth allowance applies automatically, so your analytics continue uninterrupted and nothing extra is charged. If your volume stays above your plan for two months in a row, we’ll recommend the plan that fits — the choice is yours. On Pro, orders are unlimited (fair use).

No. Standard Marginful plans use predictable pricing tiers rather than surprise per-order charges.

That’s exactly what the growth allowance is for. A single big month — a launch, a sale, the holidays — doesn’t change your plan or your bill. We only suggest a different plan when higher volume is consistent.

From Settings → Plan & Billing. You approve every change on Shopify’s confirmation page and charges appear on your regular Shopify invoice, prorated by Shopify. We never change your plan or billing without your approval.

Yes. Cancel from Plan & Billing and your store moves to the Free plan; uninstalling Marginful also ends the subscription. Shopify settles the current billing period under its standard app billing rules.

Pay yearly: save 10% + free Quick setup.

Starter covers one store, Growth 2, Scale 3 and Pro 5 — on one subscription, with orders from all of them counted together. Need more? Extra stores are $ 19 a month each — just contact us. For larger store groups, Enterprise is built around your structure.

We’re building Marginful Partners for agencies, accountants, consultants and fractional CFOs — a free partner dashboard once you work with three paying clients, and a recurring referral commission. Contact us to join the early partner list.

Yes — free forever for stores with up to 50 orders a month, no card required. It includes the profit overview, cost of goods, Shopify and payment fees, discounts and refunds, so you can see whether your store is actually profitable.