Plans and trial
The Free plan, the paid plans and how to choose between them.
On this page
Every store starts on Free. Free is a full plan, not a time-limited trial: it stays free and keeps working for as long as you use it. When you need more orders or more features, you move to a paid plan.
Plans at a glance
Prices are in USD. Every paid plan includes every feature: plans differ only in monthly orders, counted across all your stores, and in how many stores they cover. Pay yearly: save 10% + free Quick setup.
| Plan | Monthly | Yearly | Orders a month | Stores | Users | History |
|---|---|---|---|---|---|---|
| Free | $0 | — | 50 | 1 | 1 | 3 months |
| Starter | $29 | $313 | 500 | 1 | Unlimited | Unlimited |
| Growth | $79 | $853 | 2,000 | 2 | Unlimited | Unlimited |
| Scale | $149 | $1,609 | 5,000 | 3 | Unlimited | Unlimited |
| Pro | $199 | $2,149 | Unlimited (fair use) | 5 | Unlimited | Unlimited |
| Enterprise | By contract | — | Custom | Store groups | Custom | Unlimited |
Extras, by request: more stores on your plan cost $19 a month each, and Quick setup is $49 one-time — free on Pro and on every yearly plan. Contact us for either.
See Plan limits for what each plan includes.
Which plan fits
Marginful recommends a plan from your real order volume, across all your stores. The default thresholds are:
| Orders in the last 30 days | Recommended plan |
|---|---|
| Up to 50 | Free |
| 51–500 | Starter |
| 501–2,000 | Growth |
| 2,001–5,000 | Scale |
| More than 5,000 | Pro |
When your volume is close to a boundary, both plans are shown side by side. Enterprise is for store groups, SLAs and custom work, by contract.
Is there a free trial of paid plans?
No. Free is the way to try Marginful, so paid plans start without a trial period. Stores that installed before Free existed may still have a 14-day trial; when it ends, the store continues on Free.
Founding Merchant prices
The first 500 merchants who subscribe to a paid plan keep a lower Founding Merchant price for as long as their subscription stays continuously active. Plan & Billing shows Founding Merchant price protected when it applies. Cancelling ends it. Founding Merchants from an earlier price list keep the price they signed up with.
| Plan | Founder monthly | Founder yearly |
|---|---|---|
| Starter | $19 | $205 |
| Growth | $49 | $529 |
| Scale | $99 | $1,069 |
| Pro | $149 | $1,609 |
Change your plan
Open Settings → Plan & Billing and choose a plan. Shopify asks you to approve the change. See Billing through Shopify.
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