October 2026

New

• Cost breakdown donut on Profit: where the money goes, by cost group, with exact amounts.
• Ad spend by channel on Marketing: spend, share, ROAS and POAS for each ad platform, with its logo.
• Official integration logos for Stripe, PayPal, Xero and Meta, taken unchanged from each brand's own kit.
• Optional visitor tracking (off by default) for stores that want first-party visit data; order-based attribution keeps working without it.
• Create custom metrics in place. Add a metric from the Overview picker, type @ to pick a built-in metric in the formula, and see its value before saving.
• How your net profit is calculated. The formula for your store as chips in Settings, showing how your tax, gift card and ad options change it.
• What's new in the top bar, with the latest changes and a dot when there is something new.
• Profit engine. Net profit per order, product and store after product costs, shipping, payment fees, refunds, ad spend, custom costs and expenses. See Net profit.
• Today. A home screen with a headline sentence, the keep bar, items that need your attention ranked by money at stake, and a weekly bridge.
• Integrations. Twelve ad platforms, nine fulfillment and dropshipping providers, six shipping providers and TikTok Shop where available. See Integrations.
• Real payment fees from Shopify Payments, PayPal and Stripe, with an Other payment fees line on the P&L.
• Plans. Free, Starter, Growth, Scale, Pro and Enterprise, with a growth allowance, annual billing and Founding Merchant prices. No per-order overage fees. See Plans and trial.
• Auto plan fit, an opt-in alternative to the soft cap. See Auto plan fit.
• Advisor. Findings ranked by money at stake, a weekly CFO briefing, and published and opt-in peer benchmarks. See Advisor.
• Forecast and scenarios. A profit forecast with a likely range, and a scenario planner.
• Industry packs. Thirteen packs, from Optical to Sports & outdoors. See Industry packs.
• Smart import. Costs, expenses, ad spend and older orders from spreadsheets, with templates in 12 languages, review before applying and undo. See Smart import.
• Accounting import from QuickBooks Online and Xero, with protection against counting a cost twice. See Accounting.
• Invoices. Turn bills and receipts into expenses, including e-invoices attached to PDFs.
• Incl. / excl. VAT switch on Today, Profit, P&L and Orders. See Taxes and VAT.
• Quick sign-in with passkeys, Google, Apple and Microsoft. See Sign-in.
• Appearance. Choose a style, density and sidebar colour for yourself.
• Favourites. Star any page to pin it in the sidebar.
• Quick create. A "+" button to add costs, expenses and more from anywhere.

Improved

• Today's fixed costs count only for the part of the day that has passed, and partial days are compared like for like. See Partial-day proration.
• A percentage change against a loss or a figure near zero is no longer shown.
• Orders and Expenses are grouped by month, with counts.
• PDF exports have a cover for document-like reports, and support Hebrew, Arabic and Greek.
• The keep bar shows your net margin target.
• Charts use three colours: revenue, costs and net profit.
• All 12 languages are complete.