Alerts
The alerts Marginful raises, what triggers them and where you see them.
On this page
Marginful checks your store every hour and raises an alert when something costs you money. Each alert says what happened, why, what it means for profit and what to do.
Alerts appear in Needs your attention on Today, on Overview, and in the Largest alerts section of scheduled email reports.
Alert types
| Alert | Raised when |
|---|---|
| Margin under target | Net margin for the last 7 days is below your net margin target |
| Negative-profit orders | Orders in the last 7 days lost money after product cost, shipping, fees and allocated ad spend |
| Missing COGS | Products sold in the last 30 days have no cost |
| COGS spike | A product's unit cost rose |
| High refund rate | Refunds this week are well above the 30-day rate |
| Campaign losing money | A campaign's POAS over 14 days shows a loss |
| Ad spend spike | Ad spend rose week over week faster than revenue |
| POAS under target | Store POAS for the last 7 days is below your POAS target |
| CAC above break-even | Blended CAC over 30 days is above the average contribution per order before marketing |
| Stockout risk | A product may run out before new stock arrives |
| Dead inventory | Stock that has not sold for a long time |
| Shipping cost spike | Shipping costs rose sharply |
| Payment fee anomaly | Payment fees look unusual |
Stores with the Optical pack also get RX alerts: remake spikes, RX margin and the cost of free RX.
Fix the cause
Each alert links to the page where you can act. For example, Missing COGS links to Costs → COGS. Past orders recalculate automatically once you add the cost.
Stockout alerts use the Stockout lead time from Settings → Store & tax (21 days by default).
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