Connect your own AIStarter+
Use Claude, ChatGPT or another AI you already pay for on your own store's numbers, read-only.
On this page
Marginful has its own assistant, Orson. If you also use Claude, ChatGPT or another AI, you can connect it to your store with one link. The AI then answers from your Marginful numbers, in your own chat, with no copying and pasting. Access is read-only: the AI can look, never change anything.
Where to find your link
Open AI connections in the side panel. Your connector link is at the top, with a Copy button. The same link works for every AI. Owners and admins can see it.
How connecting works
Copy the link
From AI connections.
Add it in your AI
Each AI has its own menu for custom connectors. Follow the guide for your AI below.
Sign in and approve
Your AI opens Marginful. Sign in, check the workspace, and press Approve. You can revoke it at any time under Connected apps.
Which AIs
| AI | Status | Guide |
|---|---|---|
| Claude | Recommended | Connect Claude |
| ChatGPT | Recommended | Connect ChatGPT |
| Microsoft Copilot Studio | Not yet tested by us | Connect Copilot Studio |
| Perplexity, Grok and others | Not yet tested by us | Other AIs |
"Not yet tested" means the steps follow each product's documentation and our connector uses the standard they require, but we have not run them end to end. We will update this page as we do.
What the AI can and cannot do
Read-only
The AI can read profit, orders, products, marketing, inventory, costs and alerts. It cannot edit orders, products, costs or ads. Every call is recorded in the audit log, and access is limited to the workspace you approved.
Questions to try
- "What was my net profit over the last 30 days, and why did it change?"
- "Which campaigns lose money after all costs?"
- "Which products should I reorder soon?"
- "What happens to profit if I raise the price of my best seller by 5%?"
What the AI can look up
| Ask about | What it returns |
|---|---|
| Your stores | The stores you can access |
| Profit | A period against the previous one: revenue, every cost line, margins, ROAS, MER, POAS and CAC |
| Why profit changed | The main drivers and an exact profit bridge |
| Products | Profit, funnel, refunds and inventory per product |
| Marketing | Profit and POAS by channel, campaign, ad set and ad, under any attribution model |
| Orders | One order's breakdown, or filtered lists |
| Customers | Lifetime value over time, segments and top customers |
| Inventory | Stockout risk, dead stock and reorder quantities |
| Costs | The P&L lines, expenses and custom costs |
| Alerts | Open alerts with an explanation each |
| Optical pack | Lens economics, for stores with the optical pack |
| Price scenarios | A simulation of a price change. It never changes your store |
Most questions accept a store and a date range, for example "last 30 days" or "this quarter".
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