Marketing metric

Ad impressions

Impressions reported by all ad platforms.

Updated 9 October 2026Open in Marginful

On this page

Impressions reported by all ad platforms.

Ad impressions = Σ impressions reported by each platform

Reading it

  • Format: Whole number.
  • Higher is better (an increase is shown in green).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Marketing group).

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Ad impressions · Marginful Docs