Order metric

AOV

Average order value.

Updated 9 October 2026Open in Marginful

On this page

Average order value.

AOV = Net revenue ÷ Orders

Example

Net revenue $10,000 ÷ 200 orders = AOV $50.00.

How it is calculated

  • Empty (—) when there are no orders.

Reading it

  • Format: Amount in your reporting currency.
  • Higher is better (an increase is shown in green).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Orders group).
  • Shown on Overview by default.

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