Marketing metric
Other marketing costs
Custom costs tagged as marketing, such as agency fees and sponsorships, outside the ad platforms.
Custom costs tagged as marketing, such as agency fees and sponsorships, outside the ad platforms.
Other marketing costs = Σ custom costs with "Counts as marketing" on
How it is calculated
- They reduce contribution profit and are included in CAC.
Reading it
- Format: Amount in your reporting currency.
- Lower is better (an increase is shown in red).
Where it appears
- Overview and Dashboards — add it from the metric picker (Marketing group).
Related
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