Revenue metric
Net revenue
What you earned from sales after discounts and refunds, with shipping charged and tips added and taxes removed.
What you earned from sales after discounts and refunds, with shipping charged and tips added and taxes removed.
Net revenue = Gross sales − discounts − refunds + shipping charged + tips − taxes
Example
Gross sales $11,000 − discounts $600 − refunds $400 + shipping charged $500 + tips $0 − taxes $500 = net revenue $10,000.
How it is calculated
- Taxes are removed only when "Subtract collected tax from revenue" is on (the default). See taxes and VAT.
- Gift-card sales are left out when gift cards are recognised at redemption (the default).
Reading it
- Format: Amount in your reporting currency.
- Higher is better (an increase is shown in green).
Where it appears
- Overview and Dashboards — add it from the metric picker (Revenue group).
- Shown on Overview by default.
- Custom metrics — use the variable
net_revenuein a formula. See custom metrics.
Related
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