Marketing metric
ncROAS
New-customer ROAS.
On this page
New-customer ROAS.
ncROAS = Net revenue from first orders ÷ Ad spend
Reading it
- Format: Ratio (shown as ×).
- Higher is better (an increase is shown in green).
Where it appears
- Overview and Dashboards — add it from the metric picker (Marketing group).
- Period totals only. It is not shown on daily sparkline points.
Related
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