Contribution margin

The share of net revenue left after variable costs and ad spend.

How it is calculated

• Empty (—) when net revenue is zero.

Reading it

• Format: Percentage.
• Higher is better (an increase is shown in green).
• The change against the previous period is shown in percentage points.

Where it appears

• Overview and Dashboards — add it from the metric picker (Profit group).

Related

• Contribution profit
• Net margin