Platform-reported ROAS

What the ad platforms claim: their reported revenue divided by ad spend.

How it is calculated

• Each platform counts the same order, so this is usually higher than Real ROAS.

Reading it

• Format: Ratio (shown as ×).
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).

Related

• Real ROAS
• Platform-reported ad revenue